Five Ways to Maximize Your Event Branding

With all of the time that you spend creating a strong brand for your company or organization, you don't want to miss an opportunity to leverage your brand identity and spread your message. Events often provide the perfect platform for driving that message home both verbally and visually! Here are a few ways that you can infuse your team's mission statement into your next event.

One way to bring your logo to life is with our custom laser-cut modular panels. Available in multiple sizes, these panels take light beautifully and can be combined with our translucent acrylic panels to create a sleek backdrop for your event!

Another way to show off your logo is with custom gobos! Gobos allow us to blast your logo onto virtually any surface, making them a fun addition to a party-type atmosphere. (Photo by Amanda Maglione)

Projection allows us to transform surfaces to your benefit, making your branding feel less like a set piece and more like an integral part of the space! Whether projecting onto the walls of the Jefferson Theater or on a spandex tent divider, this is an elegant way to incorporate your brand identity into an environment. (Top photo by Tom Daly)

One fun and trendy way of branding your event is with marquee letters! We know you've seen them in smaller sizes, but our 9-foot tall custom marquee letters add impact and charm to any event decor scheme.

Our new 2-foot Absen LED panels can be configured into different sizes and shapes of screens, giving you the flexibility to design new and interesting layouts for digital signage! Our LED panels are always a stunning addition to any event, providing the highest quality image and allowing you to add visual interest to the layout of your branding graphics.

Ten Powerpoint Tips

Summer is in full swing, and we are starting to plan for our fall conferences! For those of you working on your own conferences and meetings, we thought we might put together a few pointers for constructing great presentation visuals.

We've compiled a list of Ten PowerPoint Tips to assist you when putting together your next presentation!  Here's a sneak peek...

Use a 16:9 aspect ratio to completely fill the screen. In versions of PowerPoint prior to 2013, the default is set to a Standard 4:3 ratio. If you need assistance in reformatting your slides to a 16:9 ratio, give us a call and we would be happy to help.

The minimum font size for any important text on a slide should be 14 point. If the text is smaller than that, it may not be legible for the entire audience.

Lighter text colors show up best over dark backgrounds, and vice versa. The closer the text color is to the background color, the harder it will be to read.
 

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Transformation Tuesday: John Paul Jones Arena

Greetings from The AV Company!

Welcome to our fifth installment in our Transformation Tuesday series! This week we'll be looking at an event that we recently completed at the John Paul Jones Arena. Since it opened in 2006, the venue has been home to the Virginia Cavaliers basketball teams, and has hosted countless concerts and other events. It has seating for over 14,000 people, and is the largest indoor arena in Virginia. 

For this leadership conference, we wanted to use a large projection screen to accomplish all of the event's visual needs! We needed it to fill the roles of a decorative backdrop, a presentation platform, and a visual aide for audience members throughout the arena.

Take a look at how we use projection to turn this versatile screen into decor, without sacrificing presentation content or clarity! Using multi-window capabilities, we are able to maintain precise control over the content shown, be it an overall pattern, layered images, or a picture-in-picture video stream.