Bringing Your Logo To Life

We've talked before about the importance of event graphics (click here for our previous blog post on the subject), and it's no secret that dynamic graphics can help keep your audience interested & hold their focus during an event. One type of graphic that is easy to integrate into your show is an animated logo. Here are several benefits to having this type of content in your arsenal!

We have one client that begins each session of their conference with a short animated logo video and accompanying music that calls the audience to attention. It is an exciting moment that increases interest and communicates the importance of what is to follow. Dynamic content is a great way to start out a program or set up an impactful speaker entrance, and incorporating your logo helps direct the excitement & anticipation towards your brand or organization.

Logo c/o Sentara Healthcare, animation by The AV Company

You can easily complement dynamic speaker content with animated transition graphics. Even still graphics or logos can help to make transitions appear seamless, but animated graphics are great for maintaining energy between speakers.

Graphics & animation by 10/Half Studios & Jonah Tobias

Most conference sets use screens as their main focal point, and sometimes screens are even used in lieu of decor. In these cases, the graphics become the decor - and motion graphics help to take the set up a notch. Even when running in the background as ambient video, animated logos are a great way to infuse the set with your brand aesthetic and terminology.

Aside from event applications, animated logos are useful to have on hand when producing videos or event recordings! They can be used as intros, outros, transitions, or placeholders, and can help to add excitement & professionalism to your videos.

Logo c/o VASHRM, animation by The AV Company

All The World's A Stage

Event staging always poses a unique design problem. You have to keep many factors in mind when composing a stage set, like...

FUNCTIONALITY

Our first task is always to find out what content needs to be shown onstage, and what format that content will be in. For example, if you have multiple types of content that need to be shown at one time, we'll know that we need a double-wide screen to show content on either side. 

AESTHETIC

If you have a theme or aesthetic that you want to emphasize, we take that into heavy consideration as well. It's important that we understand what feeling you want to create with your stage design.

SCALE

One of the most important aspects of laying out a stage set is understanding the scale of the space. From a functional standpoint, the staging needs to accommodate the required number of speakers and/or performers at any given point in the program. The stage decor & screens also need to provide adequate impact given the size of the backdrop & of the audience. If the event is held in a large ballroom, for example, then the staging and displays need to be large enough to make an impact even in the back row.

FLEXIBILITY

Sometimes an event program will require flexibility in either the content being shown, or in the stage set itself. We may need to be able to move elements around, or switch out content on the fly. Whether or not this is the case, we always look for opportunities to insert dynamic or theatrical elements into staging to help keep the audience engaged and intrigued. For this UVA event (pictured left), we needed to be able to switch between many types of content and maintain high quality & color intensity throughout, so we chose to use LED walls instead of projection.

EXISTING FEATURES

Sometimes there are elements of a venue that do not suit the aesthetic of the event. In this case, we can use staging to draw attention away from these elements, whether it's a structural piece that we need to disguise or a utilitarian ceiling that we to cover. Frequently used for tented events, we specialize in designing custom fabric solutions to add visual interest and ambience to an event look. This can be a great way to tie larger-scale decor in with the event branding and staging.

Stage design for corporate & social events is an interesting intersection between business & theater, where organizational values & entertainment principles must operate in tandem to produce a positive experience for attendees - and we love finding new & creative ways to achieve this.

Our Creative Process

We know that no two events or projects are the same, so we always approach new projects with an open mind and adjust our methods to fit the circumstances. But although the specifics of our process are different from project to project, the basic steps that we take to help our clients produce outstanding events follow the same general path.

Our creative process is collaborative and, as you can see, we provide many types of support along the way. This process allows us to come up with new ideas efficiently, and to remain on the same page as we bring those ideas to life.

To see specific examples of our creative process in action, head over to our portfolio page and check out our case studies!